Many customers.
Many processes.
One platform.
VERTRIEBWERK helps mid-sized B2B companies generate leads and acquire new customers. A key component is telephone outreach aimed at securing qualified appointments for products and services that require detailed explanation.
The challenge: VERTRIEBWERK works with different clients simultaneously – often running several campaigns for each client. Every campaign has its own target groups, call scripts, processes, and reporting requirements.
With Dialfire, these different client processes can be managed on one platform, adapted at short notice, and controlled independently of one another.
One member of the telephone sales team explains:
“I used to switch back and forth between three windows while trying to have a good conversation. Today, everything is on one screen. I don't even think about the system anymore – I just make calls.”
Parallel projects require flexible processes
Over the years, VERTRIEBWERK has used various systems – from Excel spreadsheets and off-the-shelf solutions to software developed in-house. However, many telephony solutions are designed for an internal sales team with largely standardized processes.
At VERTRIEBWERK, employees work remotely and flexibly for different clients. Each campaign requires its own structure – from contact forms and call scripts to email workflows and reporting.
The company therefore needed a platform that could support different processes in parallel and scale flexibly with its projects.
After comparing various systems, Dr. Thomas Titzkus, owner of VERTRIEBWERK, reaches the following conclusion:
“We would choose Dialfire again without hesitation. The system handles everything we throw at it, and the support is the best we've ever experienced. Anyone doing professional B2B telephone prospecting should take a look at Dialfire.”
How VERTRIEBWERK manages different client processes with Dialfire
Customized campaigns
VERTRIEBWERK can set up a separate process for each client and each sub-campaign. Forms, scripts, qualification criteria, and workflows are configured to meet the requirements of the individual project.
This allows several campaigns to run simultaneously without having to standardize their processes.
Configurable contact forms
Each project's contact form is individually designed with the required mandatory fields, dropdown lists, qualification questions, and call scripts.
Information is captured in a structured way during the call itself. If opportunities for improvement emerge over the course of a campaign, the form can be adjusted while the project is running.
Integrated email workflows
Email processing and sending are integrated directly into the telephone campaign. Different senders can be configured for different clients.
Depending on the outcome of the call, the appropriate email is sent automatically – for example, an appointment confirmation or additional information. This eliminates manual follow-up work, and the next step in the process follows immediately after the call.
Transparency and data protection for every client
Each client evaluates its campaign using different metrics. With Dialfire, VERTRIEBWERK can create reports tailored to individual requirements – such as appointment rates by target group, call outcomes by region, or developments over the course of a campaign.
This provides transparency for clients while also enabling VERTRIEBWERK to identify early on where a campaign needs to be optimized.
Clear separation of client data
Separating client data is also crucial to the agency business model. Data sets and access permissions can be organized by client and campaign.
This ensures that employees can access only the information they need for their respective campaigns.
“Our first Dialfire project had to be up and running within a few days because the client had a fixed launch date. During setup, the Dialfire team supported us so quickly and effectively that we not only met the deadline but were ready ahead of schedule.”
From several days to just a few hours
Setup became faster with every additional project. Today, VERTRIEBWERK can set up new campaigns within just a few hours – despite differing requirements and processes.
Especially for client projects that need to launch at short notice, the technical platform no longer becomes a bottleneck. New campaigns can be configured and launched quickly.
Flexible costs for a flexible project-based business
Not only the processes but also the costs need to fit the business model. With previous solutions, license and infrastructure costs were incurred regardless of how many employees or campaigns were actually active.
By contrast, Dialfire is billed based on actual usage. When a project grows, usage grows with it. When a campaign ends, the associated costs disappear as well.
Costs that scale with projects
This means the cost structure follows the actual development of projects – rather than requiring the company to pay for fixed capacity on an ongoing basis.
Why Dialfire?
Parallel campaigns
Different clients and sub-campaigns can be managed on a single platform, each with its own processes.
Customized processes
Contact forms, call scripts, qualification, email sequences, and reports can all be configured for individual projects.
Fast setup
Today, VERTRIEBWERK can have new campaigns ready to launch within just a few hours.
Flexible costs
Billing is based on actual usage rather than a fixed number of licenses.
Conclusion
For VERTRIEBWERK, the key advantage of Dialfire lies in its combination of flexibility and structure.
Different client processes can run in parallel on a single platform without being forced into one standardized process. New campaigns can be launched at short notice and adjusted while they are running. At the same time, costs scale with actual usage.
The result
A platform that enables VERTRIEBWERK to manage different clients and campaigns flexibly, launch new projects within just a few hours, and scale its project-based business.
About VERTRIEBWERK
VERTRIEBWERK is a marketing and sales agency for mid-sized B2B companies. Its services range from developing marketing and sales strategies to putting them into practice.
Mission
Lead generation and new customer acquisition – especially for companies offering complex products, services, and solutions.
Services
Development of marketing and sales strategies, lead generation, and new customer acquisition
Client groups
Mid-sized B2B companies